If you’ve known me for more than 30 seconds, you know these things about me:
- I’m on a mission to declutter pretty much everything about my life (physical, mental, emotional, financial, you name it). I started calling this journey #lifedeclutter, and I’m a bit obsessed with the idea. Not that you can tell it to look at my workspace, but I’m getting there. It’s a process …
- I care about “clean” everything – clean environment, clean eating (I have my own definition of that, and it’s another area that’s “in process”), clean household, bath, cosmetics and skin care – everything.
- I’m a researcher by nature. Or maybe by training (which came first …).
So, knowing those things, you wouldn’t be surprised to hear how wildly excited I was to discover the answer to my quest for cleaner skin care and cosmetics.
Without boring you with the details, I’ll just say that several years ago I went on the hunt for a brand that I could feel good about putting on my skin. I could never find one that was safe enough to justify switching from the major brand I have represented for nearly 18 years. Nothing ranked so much safer that I would want to give up that other brand in favor of it.
Now, I’m thrilled to have found this new brand: Beautycounter.
After researching “non-toxic cosmetics” and doing my due diligence – including a comparison of other products and brands with my longtime brand (using in the Environmental Working Group’s Skin Deep database) – the name Beautycounter kept popping up.
The clincher was that Beautycounter is actively pursuing laws for safer personal-care products.
In fact, 450 Beautycounter Consultants across the United States and Canada met with their elected officials in March, urging them to pass more health-protective laws on the beauty industry (there hasn’t been a major law passed in the U.S. since 1938). Here’s a 1-minute video that shows a few of the consultants talking about visiting their elected officials last month.
WHY DOES IT MATTER?
Many products – more than we will ever know – contain ingredients that are known or suspected to cause cancer, hormone disruption, skin conditions and other health concerns. You might think makeup and skin-care products are only skin deep or that “a little bit doesn’t matter,” but some of them absorb into your body, and the cumulative affect can create havoc on your health.
For me, it’s been a years-long and continuing process to clean up my household and my body … still a work in progress.
But when I know something is harmful, I can’t ignore it.
‘THE NEVER LIST’
Beautycounter has a Never List™, “made up of more than 1,500 questionable or harmful chemicals that we never use as ingredients in our products. This includes the 1,400-plus chemicals banned or restricted in personal care products by the European Union, plus additional chemicals where information screened by Beautycounter indicates a cause for concern.”
(I never saw that much concern by the makers and promoters of my old brand.)
This makes me happy, and I’m proud to represent (and use) a brand that’s concerned with safety and transparency, going so far as to advocate for more regulation in its own industry!
Founder and CEO Gregg Renfrew says, “My dream is for all people to have access to safer products.”
I feel good about putting Beautycounter products on my body, washing my hair with them, cleaning my face and prettying up with them. Bonus: They smell AWESOME! The smell-good comes from fruit extracts, so you might get a whiff of orange when you rub on the Citrus Mimosa Body Butter, or you’ll close your eyes and swoon at the scent of coconut oil when you use the Cleansing Balm on your face. Or maybe you’d like the heady jasmine of the Plumping Facial Oil. It’s all good.
No artificial fragrance, “chemical smell” or other scary stuff. Just pure, clean, amazing-smelling deliciousness.
Want to know more about the company? Click here for the rest of the story.
And click here if you’d like to shop with me or get more info. (Thank you in advance.)
What products or practices have you changed in the interest of your health or that of your family? Leave a comment to share. And please share the post. 🙂